Brian Mikkelsen, the economics and business minister, is as of today merging the competition and consumer authorities. The new authority will be known as the Competition and Consumer Authority.
Mikkelsen has received positive feedback for the move from the Consumer Council, as it believes that healthy market competition can lead to better prices for consumers. Agnete Gersing, who formerly headed the Competition Authority, heads the new authority, and all employees of the two authorities will stay on at the new merged entity.
‘By merging the two authorities, we gain a more effective organisation, benefiting both consumers and competition in Denmark,’ enthused Mikkelsen.
‘There are clear advantages of integrating consumer and competition politics. The consumers benefit from a market with efficient competition, and seen from the other perspective, competition benefits from active and well-informed consumers.’
The Copenhagen Post