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Consumers shop ethically
Almost half of consumers consider the environment and social issues when filling their shopping basket
A week after allegations that a supermarket chain was selling Christmas decorations containing fur skinned from living cats and dogs, a Danish Chamber of Commerce survey shows more than four out of 10 shoppers take the ethics of production into consideration.
In the past six months, 43 percent of shoppers considered ethical, social or environmental factors in deciding not to purchase a product, the survey shows.
And the Chamber of Commerce’s chief advisor, Lotte Engbæk Larsen, said today’s technology meant information about a questionable product quickly got out to the buying public.
‘Globalisation and the internet make it possible for these consumers to get access to news about the issues they are passionate about: human rights, animal rights and the environment. Especially forums such as Facebook groups or SMS chains can spread information quickly,’ Engbæk Larsen told Kristeligt Dagblad newspaper.
Rasmus Kjeldahl, head of the Consumer Council, said it was easier for consumers not to buy a product than to know if it was produced ethically.
’When it comes to brands, the companies behind them work hard to make sure we remember them, so it really registers with shoppers when a product is connected with something negative, such as child labour.’
