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Case: How Danes fight global warming
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Case: How Danes fight global warming
In Denmark the total emission of CO2 calculated on a per capita basis is currently 10 tonnes per year, of which an average of 6 tonnes can be ascribed to personal consumption of heat, electricity, transport and consumer goods. Reducing this consumption – and thus reducing CO2 emissions – gives individual Danes the opportunity to fight global warming locally.
To highlight this opportunity, the Danish Ministry of the Environment and the Ministry of Transport have jointly launched the “1 Tonne Less” campaign, with the aim of reducing the average personal annual emission of CO2 from 6 tonnes to 5 tonnes – nearly a 17% reduction!
The ”climate balloon” is 10 meters high and serves as the landmark of the campaign. It contains the equivalent of 1 tonne of CO2.
The campaign is built up around five key elements:
1. Personal CO2 calculations
A programme on the campaign website enables individuals to calculate their own CO2 emissions and see how much they can reduce them through concrete energy-saving actions.
2. Actions for the individual
These range from simple savings such as hanging out clothes to dry instead of using a tumble dryer or replacing standard light bulbs with energy-saving bulbs, to more ambitious savings such as improving house insulation or installing solar panels to heat water.
3. Use of celebrities
Celebrities and media personalities add a heightened profile and a strong persuasive factor to the campaign, encouraging people of all ages and all walks of life to take up the challenge to save energy and reduce their CO2 emissions.
4. Spreading the word
To involve and engage as many people as possible, the campaign focuses on spreading messages by word of mouth, as well as using the communication potential of the internet and mobile phones to best effect.
5. Competitions
These are very effective for creating awareness and activity with relatively few resources, and are especially useful in attracting
segments which would not otherwise take much interest in the campaign.
Besides the website, which forms the hub of the campaign, a range of other initiatives have been established, including school activities, cross-sector partnerships between municipalities, utility companies, NGOs, retailers and businesses, and a road show featuring a 10 metre high “climate balloon” containing the equivalent of 1 tonne of CO2.
Related article: How stable is your enegy supply?
Energy consumption is rising around the world, much of it based on oil from politically unstable regions.
How can we fight global warming locally?
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